Company profile

At Asua Creation, guided by our aspiration to “connect people and co‑create a sustainable future,” we have walked alongside small and medium‑sized enterprises to create value through management strategy, ESG, and branding.

Recently, our work and perspective were featured in the Wall Street Journal online special “NEXT ERA LEADERS × WSJ” (published September 3, 2025). The piece reaffirmed our conviction that positioning ESG as the “missing piece” of growth—clarifying direction, value, and purpose—becomes a driving force for sustainable performance.

What we value most is the dual pursuit of profit and trust. The trust of stakeholders—business partners, customers, employees, financial institutions, and local communities—compounds into stronger recruitment, financing, and brand equity, and ultimately into profit. As a first step, we strongly recommend reviewing your business portfolio—right‑sizing and refocusing. By pausing to decide where to concentrate limited people, assets, and capital, you lay the foundation for management that delivers both trust and profit. Change your point of view even slightly, and profit, trust, and the future change with it.

Asua Creation supports building a company of choice through a three‑in‑one approach:

• Strategy × ESG: weaving ESG into medium‑ to long‑term plans and converting non‑financial value into outcomes;

• Brand Creation & Marketing: codifying why you are chosen and building systems that communicate and scale it;

• Executive Education: equipping leaders to raise the flag themselves and drive implementation inside and outside the organization.

We also offer the “ESG Brain Nurtureing” services, which equips management with the mindset and practical toolkit to advance ESG. Grounded in real‑world practice, we accompany you from organizational design and planning through execution and embedding—tailored to your stage.

To leaders seeking to deepen and expand business with major enterprises, and to those aiming to become a partner of choice: let’s redesign management that reconciles trust and profit through the lenses of ESG and branding.  A new focus—starting with portfolio streamlining—will become the foundation for your next stage of growth.

Encouraged by the WSJ coverage, we will continue to prioritize practical implementation that works on the ground for SMEs. Please feel free to contact us.

I hope to give advisory/consulting services to you soon.